The most colourful hair salon in Tokyo:
Viva Cute Candy
Japanese street style is famous around the world, but it’s not just extraordinary fashion that turns heads. Toady we take a look at a Tokyo hair salon that’s helped to keep Harajuku colourful and kawaii for nearly a decade – Viva Cute Candy! With styling video & pictures from TokyoFashion.com featuring Harajuku style icon Haruka Kurebayashi.
Iku’s vision for the Viva Cute Candy salon is to make it an “ultra-happy place” where kids with an interest in “natural, pop, and cute” hairstyles can visit and have fun while getting their hair styled with creativity and colour. The interior of the shop – all designed by Iku himself and reflecting his personal taste – is super-kawaii, with plenty of pastel colours, 1980s toys, and an atmosphere of fun and positivity. On the salon’s website, Iku says he also enjoys talking to his clients about their lives while styling.
Viva Cute Candy offers the same basic services as normal salons – including cuts, colourings, perms, hair straightening, and extensions. That said, the big draw of Viva Cute Candy is its large selection of cute colours, extensions, and kawaii styling. Of course, Iku is happy to give you a stylish yet more conventional hairdo. But if a customer wants something special with bright colours, pastels, rainbows, designs shaved into the side of his or her hair, or other special kawaii styling, Viva Cute Candy will go all-out to bring those kawaii visions into a one-of-a-kind hairstyle! When we asked Iku if he had any message for international fans of Harajuku styles, he said, “If you make your hair colourful, you can become ultra happy, right down to your core. I am waiting to meet you!”
If you make your hair colourful, you can become ultra happy, right down to your core.
Kawaii Japanese style icon Haruka Kurebayashi invited TokyoFashion.com to tag along on her most recent visit to Viva Cute Candy. They brings us pictures and video of Iku creating a super cute and colourful hairstyle for Kurebayashi. Scroll down for the the salon’s address, hours, and more!
Viva Cute Candy Salon & Haruka Kurebayashi Kawaii Hair Style Pictures
Kawaii Icon Haruka Kurebayashi Styled by Viva Cute Candy
Hope all of you get a chance to visit Viva Cute Candy for yourselves next time you’re in Tokyo! Here’s the full information on Viva Cute Candy:
- What: Viva Cute Candy Hair Salon
- Where: Shimokitazawa, Tokyo, Japan (2 minutes from Shimokitazawa Station)
- Address: 3rd floor, 2-10-10, Kitazawa, Setagaya-ku, Tokyo, 155-0031
- Map: Viva Cute Candy Map
- Hours: Mon-Fri 11am-9pm / Sat-Sun 10am-8pm
- Phone: 03-3466-3492
- Email: email@example.com
- Website: Official Website
- Twitter: ikuviva
Photos by Kira. *** About the photographer: Born in Japan, educated in Japan and the US, Kira shoots exclusively with Canon DSLRs. Photography assignments include fashion, bands, sporting events, and portraiture for various companies and bands throughout Japan & the world. His portfolio can be viewed at Artist-Photo.
Decora Rainbow Hairstyles:
‘Decora’ style from Harajuku, Japan, is famous for its’ rainbow hairstyles. Discover what makes this unique style, and how to create the decora rainbow hairstyles. Featuring two photos shoots from the iconic Harajuku fashion and lifestyle brand 6%DOKIDOKI.
What is Decora Kei?
The Decora (“decoration”) style may be the most famous style from Harajuku because of the colour explosion, Hello Kitty/candy obsession, and total liberty to use all the fabrics, colours and prints together simultaneously. Decora is about layering countless rings, necklaces, bracelets, hair clips and accessories. Hence “decoration”.
While decora may have come to exist during the 1990s rave heyday, it’s not rave fashion as you would know it in the U.S. Decora is more about layers– flouncy skirts, knee socks, t-shirts and hoodies– and mountains of accessories ranging from barrettes and ribbons to plush toys hanging like necklace charms.
Sebastian Masuda founder of the brand 6%DOKIDOKI is one of the most recognised figures of cutting-edge Japanese pop culture. Sebastian talks about how decora is different from other Japanese styles that have gained popularity globally in that it’s not influenced by Western fashion (as, he said, is the case with Lolita) and was “purely born on the streets.” Masuda explained decora and the use of kawaii, or cute, images in Harajuku fashion. He mentioned the use of bright colours as a statement against war and described kawaii as a way for people to “create your own happiness.”
The photo shoot below “Beyond The Kawaii” showcase shop girls Vani, Yuka and Mel’s colourful decora hairstyles. Art direction by Sebastian Masuda. I’ve featured the shots here that best showcase Vani, Mel and Yuka’s decora rainbow hairstyles. But you can see the full photo shoot here: tokyofashion.com/6dokidoki-beyond-the-kawaii-harajuku/
Harajuku is ‘the city of individual attitudes,’ and many people who visit Harajuku thinking of it as ‘my own place.’ Harajuku’s ‘kawaii’ culture having spread throughout the world is a very good thing, and of course it is something I desire in my work… My work always stresses the importance of ‘color and shock.’ That is the one thing I want to convey… If you are afraid of change you cannot make progress, and nothing new will arise.
– Sebastian Masuda founder of the brand 6%DOKIDOKI
How to do decora rainbow hairstyles :
The key to the decora style is layers, bright colours and accessories. This is true of the hairstyling just as much as the fashion, and is a key component of the decora style.
Layering/Cuts: Disconnected layers, dyed individually to enhance the disconnection. Undercuts, showing extreme difference in lengths, complete with clipper/colour designs. Asymmetric cuts, the more variation in lengths the better. Extensions, again enhancing the variation in layers and lengths. Decora layers are not about looking blended or natural, but rather about extremes in layers and length variation, and blunt structure to enhance that variation.
Colour: Bright colour only. The more rainbow the better. Colour is also used to enhance the disconnection of layers, with shorter parts one colour, and longer sections dyed a contrasting colour. Colour is also used on clipped undercuts to created unique kawaii, or cute, images, print patterns and designs.
Accessories/Styling: Remember decora is about a total liberty to use everything at once. And so it is in styling. Straighten, curl and tease all in one look. Again using the different styling methods to exaggerate the variation in layers. Smooth straight fringes, combined with high, backcombed crowns, and barrel ringlets in the length. Or straightened sides and teased up back. And of course the most important part: accessories. Hair clips, bows, ribbons, headbands, the more you can overload the hair with accessories the better.
6%DOKIDOKI released its mook (magazine/book) featuring this photo shoot below of shop girls Vani and Yuka, with art direction by Sebastian Masuda. I’ve featured the shots here that best showcase Vani and Yuka’s decora rainbow hairstyles. But you can see the full photo shoot here: tokyofashion.com/6dokidoki-mook/
The video bellow is an interview with Sebastian Masuda and a behind the scenes look at this photo shoot…
Harajuku Hair Colour
Japanese street style is famous around the world, but it’s not just extraordinary fashion that turns heads. In Harajuku especially, a creative and colourful hairstyle can be the make-or-break element of a drop-dead-cute look.
Dazed & Confused magazine article: ‘Everyday Extremes’ looks at how Japan’s youth cults lead the world in fashion-forward purchasing. The ‘Hair Bear Bunch’ editorial shoot with photographer Matt Irwin and styling by Nicola Formichetti, showcase Harajuku hair colours.
“I think we Japanese people started to understand the creativity of young designers’ collections in early 2000s,” says Junsuke Yamasaki, editor alumni of Vogue Hommes Japan and Dazed Japan.
The hair colours here compliment the individual styles, from decora rainbow hair to the muted pastel ombre.
“We Japanese people don’t have our own style in fashion, except for traditional clothes, the kimono for example,” Yamasaki continues. “So that’s why we are quite flexible and don’t hesitate to dress up in new ways. It’s how we can accept extreme runway looks or runway-ish looks in our daily life. Look at Harajuku street fashion: they have millions of colours and shapes in one look, which is sometimes more extreme than a runway look! They usually mix vintage clothes, 2nd-hand catwalk pieces which are available at very reasonable prices, and young designers’ pieces.”
Create salon perfect rainbow hair at home…
Discover Anya’s eBook guide: ‘Any Colour Of The Rainbow – The Ultimate Guide to Alternative Hair Colour‘. This guide covers everything from safe bleaching with ammonia free bleach to creating stunning multi colours with foil. Find out all the best products, how to do pastel colours, how to maintain vibrant colour, create ombre colour like to professionals and so much more…