Pravana Launches Jewel Tones
At the beginning of this month PRAVANA introduced three new shades to its VIVIDS hair colour line. Inspired by nature’s brilliant gemstones, VIVIDS Jewels allows for the creation of bold, beautiful hues, including the trendy “oil slick” look.
The three new VIVIDS shades include Amethyst, Emerald and Blue Topaz. Colourists can replicate the brilliance of a gem by layering the three new colours or other VIVIDS shades, including Black or Clear additives, for a nearly infinite colour palette. Create a soft Violet Opal by combining Clear with four parts Amethyst to one part Emerald, or a bright Blue Zircon with two parts Emerald and one part Blue Topaz.
VIVIDS Jewels are now available at SalonCentric and State and RDA Pro Mart. The VIVIDS introductory offer includes the three new shades plus VIVIDS Clear and Black additives, a swatch ring and how-to’s for this year’s trendsetting VIVIDS techniques.
- Emerald: Lift to Level 9
- Amethyst: Lift to Level 10
- Blue Topaz: Lift to Level 10
“Jewel of the Nile” by Erica Keelen
PRAVANA Jewel Tone Vivids How To Video: “Jewel of the Nile” by Erica Keelen
“Hidden Treasure” by Shurie Saxelby
Instagram hair artists are already having fun with these new colours… #vividsjewels
Jordan Glindmyer (pinupjordan) tells her Instagram followers about her creation…
“Kylie Lesson (kylielesson) let me create a special gemstone inspired technique on her hair that I’m deeming the Pravana Prism Placement, inspired by the facets of a jewel! I placed a large diamond section on the top of her head and did a shadow root technique, then I foiled the entire underneath in alternating colors to replicate the multidimensional sides of the gem! Do you loooove these shades? I used all three of the new Pravana Vivid Jewel tones, Blue Topaz, Amethyst, Emerald, as well as playing with the black additive to smoke out some of the colors! The Teal is the Locked In line by Pravana, and I’ll definitely be using that a little more because I just love how bright it is, and it looks so cool diluted with clear! And just to really complete the look, I did this Diamond Updo and placed some jewels in it for added sparkle…aaaand also because I like go show off!”
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