Nicole Richie dyes her hair on Kelly Osbourne’s lilac dare.

32-year-old American actress, author, designer, entrepreneur and philanthropist, Nicole Richie, has coloured her hair lilac. For real this time.

It all started with a joke of sorts. On 25th Feb Nicole Richie, wife of Good Charlotte rocker, Joel Maddenher, fooled everyone. She posted on Instagram an old photo taken in 2011 for a French magazine called THAT with her hair photoshopped into lilac. (Her hair was actually blonde in the original shot). It had everyone buzzing about the new look, until people realised it was a fake.

But when Nicole’s celebrity BFF and fellow lilac-haired lady Kelly Osbourne, re-posted the photoshopped photo to Instagram she captioned “I’m in loooooove with @nicolerichie even more now I have seen this pic! I dare you to make it permanent so we can match!!!!”

Nicole took up Kelly’s dare and went to her hair colourist Dany Moon at Andy Lecompte Salon in Los Angeles and asked for lilac. Danny (who is a Pravana Artistic Council Member) used Pravana ChromaSilk Pastels to dye her hair lilac. He used Violet (Luscious Lavender) and Pastels in Mystical Mint for that just-right purple shade to match the one in her Insta pic.

“Nicole posted a picture on Instagram … of her with purple hair. The image was Photoshopped and never actually happened, but she looked great and received nothing but positive feedback after posting,” DannyMoon told People. “This planted the seed, so to say. Thanks, Instagram!”

“I dare you to make it permanent so we can match!!!!” – Kelly Osbourne

The end result was exactly what they had in mind. “I compare Nicole’s lavender color to the jacaranda trees that bloom in L.A. in the spring. It transforms the streets into a page straight out of a Dr. Seuss book — but this is no comic book colour,” Danny Moon says. “Nicole wears it with class and elegance.”

From start to finish, stripping to deep conditioning, the whole process took five hours — which “flew by while we anticipated the colour transformation,” Moon tells People. So how did the “colour-infused princess” (his words) react when she saw the new look? “The first thing Nicole said when she saw her finished hair was ‘I love it.’”

Kelly Osbourne later posted a photo of them both together on Instagram with the caption; “Guess took the bet & dyed there hair MY color.”

“Guess who took the bet & dyed there hair MY color.” – Kelly Osbourne

However she didn’t just stop with the colour. Nicole Richie also went for a new cut to complement the lilac colour. Hair stylist Jen Atkin gave her a ‘Lob’ (Long Bob) cut, and posted a pic of the new look last week (25th April) on her Instagram.

“Just Chopped @nicolerichie” – Jen Atkin hairstylist

“I love Nicole’s hair colour, but I wanted to cut her ends very blunt, and it was her idea to bring the length up a bit,” Atkin told Allure. “With this style, it’s important to keep the layers on the longer side and use scissors so it’s not too choppy and you have more versatility. This cut is very versatile—Nicole can style it wavy or straight or let it air-dry to create natural texture.”

Nicole’s new cut and colour has taken the media by storm. “Forget ombre or balayage, it seems a new hair trend is taking root amongst the celebs of Hollywood.” said the Daily Mail. “We love Nic’s new hair” – Glamour Magazine.

On Monday (28th April) her stunning new do was on the cover of PAPER Magazine’s May issue. Hair stylist Andy LeCompte for Wella Professionals at The Wall Group gave Nicole a pompadour up-style and a pretty braid in the back for the magazines photo shoot. This is a soft, yet sculptural look that can only be described as lavender couture cotton candy. Makeup was done by Lauren Anderson for AVON. Nicole was styled by Jeff Kim. The shoot was photographed by Jake Rosenberg from The Coveteur.

“Nicole is all personality and her style has been pretty transformative since her days on reality series The Simple Life with Paris Hilton. Right now she’s everything that’s hot on the stateside fashion scene – she debuted her first clothing line for House of Harlow 1960 this year – and her boho vibe totally suits.” says My Daily

“I love L.A. style because seasons don’t really play a role. I’m able to wear whatever I want, whenever I want, it gives me the opportunity to experiment and try new looks”, Nicole tells PAPER magazine in the interview.

“My idea of being a grown-up was living behind a white picket fence and changing who you were -getting a bob and wearing beige, but I found freedom through my brand and being myself and being able to do it my way.”

Nicole’s purple hair is all part of her ethos: do it your way.

“I really just want to empower people to feel like they’re strong enough to make their own decisions.” – Nicole Richie

Now feast your eyes on this stunning editorial shoot of Nicole by Jake Rosenberg from The Coveteur…

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