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Tag: L’Oréal Professional

L’Oréal Professional launches #COLORFULHAIR Direct Dye

Wednesday, 26 April 2017 by Anya Goy
L'Oréal Professionnel #ColorfulHair range of direct dyes

#COLORFULHAIR Direct Dye. The first ever L’Oréal Professional rainbow hair colours.

Rainbow hair is officially mainstream. I have been saying for YEARS that L’Oréal Professional needed to have a range of vivid direct dyes for professionals. However when I suggested this to our L’Oréal Professional rep, or to the L’Oréal educators, I was always met with the same response… “There is not enough demand for this type of colour” or, “L’Oréal Professional doesn’t really do alternative colours”. With the increasing popularity of Unicorn and Mermaid hair obviously L’Oréal Professional have finally realised it’s worth the investment! You know when a major brand like L’Oréal decided to join the rainbow hair tribe, it means unicorn hair is here to stay.

The new colours…

L’Oréal Professional had it’s launch event for #COLORFULHAIR Direct Dye on the 5th March with a select number of hairdresser reviewing the new shades. The colours are conditioning ammonia free direct dyes that need to be applied to a pale blonde base, and will fade from the hair with each shampoo. You use these colours directly from the tube, and do NOT mix with peroxide. There are 8 shades including a “Crystal Clear” that can be mixed together to create tailored pastel colours. The shades are: Hypnotic Magenta, Pink Sorbet, Sunset Coral, Electric, Navy Blue, Caribbean Blue and Iced Mint.

L'Oréal Professionnel #ColorfulHair range of direct dyes Colour Chart
L'Oréal Professionnel #ColorfulHair range of direct dyes
Photo credits: L’Oréal Professionnel

How long do they last?

L’Oréal Professional say the new colours last up to 15 shampoos but may vary depending on the type of shade/effect chosen, colour depth and porosity of the hair. Matthew Collins, International Hair Artist for L’Oréal Professionnel told FAB that these colours last 4-5 shampoos, depending on the hair type. The L’Oréal Professional rep I spoke to said the lighter pastel colours such as Pink Sorbet, Sunset Coral and shades mixed with Crystal Clear would last only 2-4 shampoos. But that the deeper colours would last more like 15 shampoos depending on the hair.

L'Oréal Professionnel #ColorfulHair range of direct dyes

How long is the development time?

20 minutes is the suggested development time. However as these colours are direct dyes, with no ammonia or peroxide, you can leave the colour on for longer period of time for a more intense, longer lasting result.

How much product do you get per tube?

Each tube has 90ml of colour, and is a gel-cream constancy for easy application.

How much does it cost per tube?

It will depend on how much stock your salon orders as to how much discount your L’Oréal Professionnel rep will be able to offer you. The more you order, the better the value for money per tube. The price can be anywhere from £7 to £12 per tube.

Can you get them if you are not a hairdresser?

At the moment #COLORFULHAIR Direct Dye are for professionals only. You would have to visit a L’Oréal Professionnel salon to have these colours applied by your hairdresser. However these are direct dyes, so it is possible they could be made available to purchase from the salon to “top-up” your colour at home in the future.

L'Oréal Professionnel #ColorfulHair range of direct dyes
Photo credits: L’Oréal Professionnel

How much would it cost to get these colours done at the salon?

That would totally depend on the salon’s own pricing. Also you will need to consider if you need your hair lightened to blonde first, as this will add to the cost. If you want a more creative design, using 2 or more colours, this will add to the application time and amount of colour, bringing the price up. I would suggest you contact your local L’Oréal Professionnel salon for a consultation and quote before you book in for a #COLORFULHAIR Direct Dye service. For those who are already blonde, or booked in for a normal highlight service, and looking of just a simple pastel shade all over, it would most likely be a similar price tag to what you would pay for a toner after your foils.

L’Oréal Professional tutorials using the new #COLORFULHAIR Direct Dyes…

 

#PEEKABOO

This electrifying #peekaboo transformation on Talia Mar by Marcello Moccia was created using #ColorfulHair and the following steps…

Step 1. Pre-lighten the hair using Blond Studio Multi Techniques powder 30 vol + #Smartbond

Step 2. Apply 1 tube of Navy Blue with ¼ Crystal Clear to the roots, lengths and top section of the hair

Step 3. Apply ½ Electric Purple with ¼ Crystal Clear to the side sections and section by hairline section of the nape of the neck

Step 4. Apply 1 tube of Caribbean Blue on the mid-section above the occipital bone

 

 

#LAVENDERHAIR

Hari’s Hairdressers created this beautiful makeover using the following steps…

Step 1. Balayage pieces using Blond Studio Platinium Plus + 30 vol + #Smartbond

Step 2. Apply 1 Crystal Clear + ¼ Electric Purple through mid-lengths and ends


 
 

#CANDYHAIR

Colour transformation by Seanhanna Salons using the following steps…

Step 1. Pre-lighten the hair using Blond Studio Platinium Plus + 30 vol + #Smartbond

Step 2. On the roots apply ¾ Crystal Clear + ¼ Electric Purple + ½ Sunset Coral

Step 3. Balayage lengths and ends alternating mixes of the following colours:

Colour 1 – ½ Pink Sorbet + ½ Crystal Clear + ¼ Sunset Coral
Colour 2 – ½ Sunset Coral + ½ Crystal Clear + ¼ Pink Sorbet.

 

#MERMAIDHAIR

Check out this gorgeous #mermaidhair iced mint transformation by Brooks and Brooks Hairdressers using ColorfulHair and the steps below…

Step 1. Pre-lighten the hair using Blond Studio Platinium Plus + 30 vol + #Smartbond

Step 2. Tone with LUO PO1 + PO2

Step 3. Isolate the front hairline to keep blonde

Step 4. Taking sections from the nape of the neck apply #colorfulhair in a mixing ratio of 1 Crystal Clear, ¼ Caribbean Blue and ¼ Mint Green, leaving for 10 minutes on the roots before melting the mixture into the lengths and ends


 

The #COLORFULHAIR Looks…

 

Rainbow Hair L'Oréal Professionnel #ColorfulHair
L'Oréal Professionnel #ColorfulHair range of direct dyes
Pastel hair by L'Oréal Professionnel #ColorfulHair direct dyes
Pastel hair L'Oréal Professionnel #ColorfulHair range of direct dyes
Blue hair by L'Oréal Professionnel #ColorfulHair direct dyes
Blue hair by L'Oréal Professionnel #ColorfulHair direct dyes
Coral hair by L'Oréal Professionnel #ColorfulHair direct dyes
Magenta hair by L'Oréal Professionnel #ColorfulHair direct dyes
Green hair by L'Oréal Professionnel #ColorfulHair direct dyes
 
LP_Colorful-Hair-BRIE-LAVENDER-HAIR-JPEG
Photo credits: L’Oréal Professionnel

Follow the L’Oréal Professional education team for #COLORFULHAIR Direct Dye

 
L'Oréal Professionnel #ColorfulHair range of direct dyes

Discover L’Oréal Professional’s colourist’s squad for the new #COLORFULHAIR Direct Dye. You can follow them over on Instagram…

@leysahairandmakeup @shivvvey @matthewstylist @class76 @shelleygregoryhair @chitabeseau @majormoonn @kinkikappers @brunodviana @minkimcolorist @xavigarcia44
 
 
 
——————————————————————

Want Rainbow Hair?

Discover Anya’s eBook guide: ‘Any Colour Of The Rainbow – The Ultimate Guide to Alternative Hair Colour‘. This guide covers everything from safe bleaching with ammonia free bleach to creating stunning multi colours with foil. Find out all the best products, how to do pastel colours, how to maintain vibrant colour, create ombre colour like to professionals and so much more…

Ebookcoverdown283x265

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  • Published in New Hair Dyes Launch, Runway Fashion Hair, Tutorials
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