Joico’s Crystallize Collection: 3 New Shades
In January Joico launched three new brilliant gemstone-inspired shades to it’s Vero K-PAK Colour Intensity range.
With the popularity of their vibrant hair colour collection, notably used to dye all the wigs and hair pieces in ‘The Hunger Games’ films, Joico has now expanded it’s Vero K-PAK Colour Intensity collection. Announcing three NEW, deep jewel-toned shades for you to fall deeply in love with: Ruby Red, Amethyst Purple, and Sapphire Blue.
Launched in January 2015, these newest additions to this popular collection of long-lasting, semi-permanent shades offer concentrated, vibrant pigment just perfect for creating endless possible looks. The now fifteen-shade strong line-up for you to create rich hair colour with, is comprised of: Indigo, Pink, Red, Peacock Green, Cobalt Blue, Orange, Yellow, Magenta, Orchid, Light Purple, Titanium, Clear Mixer, and the 3 latest opulent shades – Ruby Red, Amethyst Purple, and Sapphire Blue.
“These three shades have depth and intense hues, and they can also be mixed with all of the Intensity shades and clear gloss to make them a lighter level.” – Sue Pemberton
Perfectly on trend for Spring 2015, these colours will elevate that mauve, “perfect plum” or bold red lips trends in makeup. You can also match the romantic mood or add to the drama of “Inky Black Eyes” or use of blackest-black liner. Braids will still be hot, but you can make a graphic statement from a very natural style with your strands in these jewel-toned shades.
CRYSTAL LIGHT STEP-BY-STEP TUTORIAL USING THE NEW COLOURS:
As Artistic Director for Joico Vero K-PAK Color and seven-time nominee and two-time winner of NAHA in the colour category, Sue Pemberton shares her latest step-by-steps on colouring with “Intensity”. Including her formula and application technique for her “Crystal Light” technique using the new Ruby Red, Amethyst Purple, and Sapphire Blue.
Even more on trend is the ability, with these shades to create Pantone’s recently announced 2015 Colour of the Year: Marsala.
Sue Pemberton, the driving force behind the Intensity shades, talks about the new colours: “The new Crystallize Collection of Sapphire Blue, Ruby Red and Amethyst Purple are a great addition to the existing Color Intensity line. These three shades have depth and intense hues, and they can also be mixed with all of the Intensity shades and clear gloss to make them a lighter level. And what’s even more perfect is that the new Sapphire Blue and Ruby Red, along with the existing Orange shade can be mixed to create the new Pantone color-of-the-year, Marsala!”
Sue Pemberton’s “Marsala Pantone 2015 Color of the Year” Formula Using Vero K-PAK Color Intensity Shades:
- 1/2 oz. Sapphire Blue
- 1/2 oz. Ruby Red
- 3/4 oz. Orange
- Starting Level: approximately a level 6
Benefits & Technology:
- Extremely concentrated pigments allow for exceptional vibrancy that lasts through 15 shampoos.
- Reconstructs and protects as you colour with K-PAK’s exclusive Quadramine Complex®, leaving hair in healthy, shiny condition.
- Kukui Nut Oil conditions and boosts shine.
For more information, please visit: http://www.joico.com/intensity/
Which new shade do you want to get your paws on?
Leave your comments below!
Want to dye your hair bright colours?
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“Remember, Remember, The Fifth of November, The Gunpowder Treason and Plot! I see no reason, Why Gunpowder and Treason, Should ever be forgot!”
Welcome to a Guy Fawkes/bonfire night special! Lets bring out the sparklers, and light up the night with some explosive hair styles and fiery colours…
When people think of fire, most would jump for a bottle of red dye. But if we think outside the box and look at flames and fireworks, the ‘Wow’ factor comes from this explosion of light in the dark. To play with the the of use of light, UV/black light reactive hair dye is an amazing way to create hair that literally glows in the dark! Dyes like Special Effects “Napalm Orange” and Manic Panic’s “Electric Banana” glow under UV light, giving your fiery colours by day, but then at night under a black light you will get an stunning effect like glowing embers.
Stylist Veronika Kozachenok, Makeup/hair artist Natalia Oginskaya and photographer Shelukhin Gregory teamed up to create these stunning images all lit with UV light. Black light reactive makeup and hair make these glowing shots look like the streams of light caught on camera from sparklers and catherine wheels. While the lose curls looks like lava glowing as it flows.
For a day time look for fiery hair colours, don’t just stop at one red colour. Flames have many tones and using a combination such as burning orange and a glowing yellow will give the hair multi dimensional colour. If you have long, layered hair and want to style your hair straight and down I suggest your do these colours in foils to create flaming steaks of colour. This look is best shown off with movement, so flick your hair or headbang like Hayley Williams while listening to Semi Precious Weapons’ “Her Hair is on Fire.”.
However for truly flaming hair that mimics the movement, twist and flicker of fire apply red/orange/yellow with the ombre technique, rather than foiled streaks. Start with the darkest colour (red or darkest orange) on the roots and blend out to bright orange, then yellow on the tips. Don’t forget to blend so you don’t end up with band marks. The more random the better.
Then go curl crazy with your curling tongs… or for bigger/loser curls do twists with your GHD. Back comb the roots to give as much hight and body as you like. Flip your head upside down and hairspray it all to give hold and volume. You can leave it down and wild, with movement and bounce, so it’s like flames licking around your face and falling around your shoulders. Alternatively you can pin it all up on your head to look like fire flickering up into the night sky. Check out model Irene Yuen (aka Looooo)‘s up-style for inspiration.
For short hair, such as a fohawk style, tease the hair up and go mad with the hairspray, this style work’s great as you can see the ombre colour blend in action.
Of course, as with any colourful look, you have to go all the way and do the makeup to match! Check out this fire makeup tutorial by Eva Di Martino (aka. PureBlackLove). Hope you have an awesome bonfire night! Note: Thanks to JellyFish Queen for suggesting a blog post on fiery hair for bonfire night!