Decora Rainbow Hairstyles:
‘Decora’ style from Harajuku, Japan, is famous for its’ rainbow hairstyles. Discover what makes this unique style, and how to create the decora rainbow hairstyles. Featuring two photos shoots from the iconic Harajuku fashion and lifestyle brand 6%DOKIDOKI.
What is Decora Kei?
The Decora (“decoration”) style may be the most famous style from Harajuku because of the colour explosion, Hello Kitty/candy obsession, and total liberty to use all the fabrics, colours and prints together simultaneously. Decora is about layering countless rings, necklaces, bracelets, hair clips and accessories. Hence “decoration”.
While decora may have come to exist during the 1990s rave heyday, it’s not rave fashion as you would know it in the U.S. Decora is more about layers– flouncy skirts, knee socks, t-shirts and hoodies– and mountains of accessories ranging from barrettes and ribbons to plush toys hanging like necklace charms.
Sebastian Masuda founder of the brand 6%DOKIDOKI is one of the most recognised figures of cutting-edge Japanese pop culture. Sebastian talks about how decora is different from other Japanese styles that have gained popularity globally in that it’s not influenced by Western fashion (as, he said, is the case with Lolita) and was “purely born on the streets.” Masuda explained decora and the use of kawaii, or cute, images in Harajuku fashion. He mentioned the use of bright colours as a statement against war and described kawaii as a way for people to “create your own happiness.”
The photo shoot below “Beyond The Kawaii” showcase shop girls Vani, Yuka and Mel’s colourful decora hairstyles. Art direction by Sebastian Masuda. I’ve featured the shots here that best showcase Vani, Mel and Yuka’s decora rainbow hairstyles. But you can see the full photo shoot here: tokyofashion.com/6dokidoki-beyond-the-kawaii-harajuku/
Harajuku is ‘the city of individual attitudes,’ and many people who visit Harajuku thinking of it as ‘my own place.’ Harajuku’s ‘kawaii’ culture having spread throughout the world is a very good thing, and of course it is something I desire in my work… My work always stresses the importance of ‘color and shock.’ That is the one thing I want to convey… If you are afraid of change you cannot make progress, and nothing new will arise.
– Sebastian Masuda founder of the brand 6%DOKIDOKI
How to do decora rainbow hairstyles :
The key to the decora style is layers, bright colours and accessories. This is true of the hairstyling just as much as the fashion, and is a key component of the decora style.
Layering/Cuts: Disconnected layers, dyed individually to enhance the disconnection. Undercuts, showing extreme difference in lengths, complete with clipper/colour designs. Asymmetric cuts, the more variation in lengths the better. Extensions, again enhancing the variation in layers and lengths. Decora layers are not about looking blended or natural, but rather about extremes in layers and length variation, and blunt structure to enhance that variation.
Colour: Bright colour only. The more rainbow the better. Colour is also used to enhance the disconnection of layers, with shorter parts one colour, and longer sections dyed a contrasting colour. Colour is also used on clipped undercuts to created unique kawaii, or cute, images, print patterns and designs.
Accessories/Styling: Remember decora is about a total liberty to use everything at once. And so it is in styling. Straighten, curl and tease all in one look. Again using the different styling methods to exaggerate the variation in layers. Smooth straight fringes, combined with high, backcombed crowns, and barrel ringlets in the length. Or straightened sides and teased up back. And of course the most important part: accessories. Hair clips, bows, ribbons, headbands, the more you can overload the hair with accessories the better.
6%DOKIDOKI released its mook (magazine/book) featuring this photo shoot below of shop girls Vani and Yuka, with art direction by Sebastian Masuda. I’ve featured the shots here that best showcase Vani and Yuka’s decora rainbow hairstyles. But you can see the full photo shoot here: tokyofashion.com/6dokidoki-mook/
The video bellow is an interview with Sebastian Masuda and a behind the scenes look at this photo shoot…